Visual culture is the images and objects that we see and encounter on a daily basis. Some examples of these things include: sings, handmade or manufactured objects, film, advertisements, television, fashion and others. Visual culture is also about the culture context that goes with the visual as well. Art teachers occasionally use the term visuality to explore the relationship between the cultural and the visual. We already have pre-conceived ideas when we see objects, images and events in society. If someone was to see the McDonald's logo, they might think of fast food and about obesity. We see the arches as part of our culture, not a simple design element. This same concept of visuality applies to artwork as well. It is so hard to look at a picture and see just the simple pleasure of the artwork. Art educators believe that although visual culture should be in the curriculum, artworks should continue to be in the center of the curriculum.